The designers focused on the graphic component so that the image can be made a full-fledged icon. The company did not have to involve typographers in the logo’s work because there is no word. It is also a symbol of communication between people – not only as a vehicle but also as a paper airplane folded from a note. It has a dynamic that is associated with the speed of message transmission. The image of a flying plane is present on both emblems of the messenger.
And this applies not only to Telegram but also to other brands – from Ikea to Apple. This minimalism is explained by the fact that recently there has been a visual simplification of graphic design. The second version looks much more primitive than the first: the volume has disappeared in it, because of which the airplane has become even more abstract. They are also found in documents, promotional materials, and souvenirs because the company has not abandoned its previous symbol even after the redesign. The gray polygons have disappeared – a notch remains in the elongated strip, which now divides the triangle into two symmetrical parts.īoth Telegram emblems – both old and new – are used instead of the program icon and change in the settings at users’ request. The designers have reduced the number of geometric shapes, leaving only two of them: a light blue circle and a white arrow-shaped element representing the plane’s wings. In 2019, the second version of the logo appeared. The polygons form the paper airplane, and the circle is used as the background. In the place of the fold, in the very corner, there is a small gray triangle. It is divided in half by a pointed light gray stripe curved at the bottom. In the center is a white arrow-shaped triangle with rounded ends. It is based on a large blue circle, inside which the rest of the elements are located. The first emblem consists of a complex set of geometric shapes. The first version of the software was released in 2013. Such popularity is due to its strong encryption of chats, groups, and calls, which restricts data access to all but Telegram servers. In the first month of 2021, it overtook absolutely every application globally in the number of downloads. Telegram is a cloud-based communication and content sharing program.
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